The answers we give before every project.
Pricing, timelines, platforms, search visibility: we wrote down what we explain to every brand that contacts us, figures included.
- After launch
Getting your Shopify store ready for Black Friday: what gives way during a sales peak
Shopify’s servers do not go down on Black Friday. What breaks are badly combined discounts, an app that slows down the cart, a wrong stock setting or a change published the day before. The timeline and the list we prepare before a peak.
29 October 2026Read the guide - After launch
Shopify store maintenance: what it should cover, and what you pay for nothing
Hosting, security, certificate: Shopify already takes care of them. Store maintenance is about the theme, the apps, backups and access. The list of what we check, and the contract lines that serve no purpose.
26 October 2026Read the guide - Platforms
Shopify store redesign: redo the design step by step, without starting from scratch
Your store sells, but its design no longer keeps up with the brand. Before rebuilding everything, the step-by-step method we use on Shopify stores: the order of the work, what we leave alone, and the signs that it is time to change themes.
22 October 2026Read the guide - Platforms
Best Shopify agency in Paris: how to compare two agencies before you sign
You have two or three Shopify agencies in mind and a quote due on Friday. The questions brands ask us on discovery calls, what a good answer should contain, and how to check a portfolio yourself.
19 October 2026Read the guide - Platforms
PrestaShop to Shopify migration: the method, the timeline and the price
Moving from PrestaShop to Shopify means exporting the data, rebuilding the theme and redirecting every old address. This guide follows the procedure step by step, using the official Shopify and PrestaShop documentation.
14 October 2026Read the guide - After launch
Leaving your web agency without losing your site: code, access, domain name
The agency has stopped answering, the freelancer is running out of steam, and nobody knows where the logins are. What to recover before you leave, in what order, and how we take over a site that has passed through several hands.
12 October 2026Read the guide - After launch
Traditional web agencies: why your site is holding you back, and what we do differently
Changing a button colour takes a quote, the shop lives on a different domain from the brand site, the newsletter plugs into nothing. We look at what the traditional agency model produces and how we build sites differently.
14 October 2026Read the guide - Process & timelines
Web agency or freelancer: what's the real difference for your site, and which should you choose?
A freelancer usually covers one skill, an agency several under the same roof. We compare both formats on budget, timeline, and what you can change yourself after launch.
14 October 2026Read the guide - After launch
Slow Shopify store: why your fixes aren't enough anymore
You've already compressed the images, removed apps, and switched themes, and the PageSpeed score is still orange. Surface fixes plateau once the theme itself is the bottleneck, and a theme rebuild is what brings load time down.
14 October 2026Read the guide - Platforms
Shopify without paid apps: what we code straight into the theme
Seven active apps on a Shopify store means seven monthly subscriptions and seven scripts slowing it down. This guide lists what we code straight into the theme instead, and what it changes for speed and budget.
14 October 2026Read the guide - After launch
SME website generating no leads: 7 causes and how to fix them
An SME website can stay online for years without ever generating a single lead, and the cause almost always lies in how the site is built. This guide covers the 7 most common causes, with the fix for each.
14 October 2026Read the guide - SEO & AI
GEO and AEO for Shopify: making your store visible on ChatGPT and Perplexity
AI assistants now answer purchase questions that used to go to Google, and many Shopify stores never appear in those answers. A store gets cited when its product pages are complete, its policies are current and its code leaves the information readable.
14 October 2026Read the guide - Pricing & budget
Shopify store pricing in 2026: the line-by-line breakdown and the quote
Between a themed store and a hand-coded one from €3,000 excl. VAT, quotes rarely explain the gap. This guide breaks it down line by line, with Shopify’s monthly costs and what to send to get a quote.
14 October 2026Read the guide - Platforms
Shopify freelancer or Shopify agency: price, timelines and differences before you choose
A Shopify freelancer and a Shopify agency do not sell the same scope. This guide compares what each quote covers, the timelines, the choice between a bought theme and custom code, and how independent your team is after launch.
14 October 2026Read the guide - Pricing & budget
How much does a website cost in 2026? Public benchmarks and an itemized quote
The price ranges published by France Num, a quote broken down line by line, and the monthly costs of a Shopify store based on its official pricing. The guide also explains where the gaps between two quotes for the same project come from.
14 October 2026Read the guide - Platforms
Migrating from WooCommerce to Shopify without losing your SEO: the protocol, step by step
The number one fear before a Shopify migration is losing your Google traffic. This guide covers the protocol that prevents the drop, what the store costs once it runs, and the cases where staying put makes more sense.
14 October 2026Read the guide - SEO & AI
How to be visible on ChatGPT: the practical guide for a French brand
There is no submission form for ChatGPT. A brand gets cited because AI can read its site, its pages answer questions directly and other sites talk about it. Updated with the facts as of October 2026.
14 October 2026Read the guide
Let's talk about your project on a first call.
In 15 minutes, Simon de Carlan gives you a price range and a timeline for your store or website. The fixed-fee quote follows the call.
Your store or website goes live in 4 to 6 weeks. A Shopify store starts from €3,000 excl. VAT, a website from €2,500 excl. VAT.
