How much does a custom Shopify store cost in France?

At Sonho, a custom Shopify store costs from €3,000 excl. VAT, whether it is a full new build or the redesign of an existing store. That price covers art direction, the theme build, coded features, catalog and customer migration, search work, testing before launch and team training. The final amount depends on the number of products, the languages and the features to code. It is fixed after a first call and does not move once the quote is signed. The store is delivered in 4 to 6 weeks. On top of that comes the Shopify subscription, €27 a month on the Basic plan billed yearly according to Shopify’s October 2026 pricing, plus whichever apps you decide to keep.

Why are two Shopify quotes so different for the same brief?

The gap mostly comes from three lines. The theme first: a paid theme dressed in your colors costs less than a theme coded section by section for your brand. The features next: a configurator or a loyalty program can be set up quickly with a paid app, or coded once into the theme, which costs more at build time and nothing afterwards. The scope last: one quote may include catalog migration, search work and team training, while another stops at launching an empty template. Before comparing two quotes, ask for a line-by-line breakdown: art direction, theme build, features, migration, search, testing, training. A provider who refuses to break it down is asking you to buy without knowing what you get.

Is a themed Shopify store a good choice?

Yes, in some cases. A themed store suits a small catalog, a brand testing an idea before investing more, or a tight starting budget. Launch is quick and the financial risk stays limited. The maths changes over time: the more the catalog grows, the more paid apps pile up to cover needs a generic theme does not handle. Each app adds a subscription and a developer your store depends on. Over three years, add up the theme, its tweaks and the app subscriptions, then compare that total with the quote for a custom store. The useful question is what the store will cost in two years, once the catalog and the needs have grown.

How much do Shopify apps cost each month?

Each app has its own monthly price, set by its developer, and the bill grows with their number: reviews, automated emails, search, upsells, pop-ups. Each app adds a recurring line on the invoice and a third-party developer who can change its prices. Payment fees come on top: according to Shopify’s pricing checked in October 2026, an online card payment costs 1.5% + €0.25 on the Basic plan with Shopify Payments. Coding a feature directly into the theme costs more once, at build time, and removes the subscription that came with it. Before signing an agency quote, ask for the list of planned apps and add up their published prices: that is the bill people often discover after launch.

What information should I send to get a quote for a Shopify store?

Send the number of products and variants, your current platform and site address if you have one, the countries and languages you sell in, any particular features (B2B area, subscriptions, configurator, pre-orders) and the tools to connect, such as logistics or point-of-sale software. Add the content that is already ready, photos, copy and brand guidelines, and your target launch date. With that, Sonho sets a fixed price after a first 15-minute call. The quote lists the pages delivered, the coded features, migration, search work and training, with a 4 to 6 week schedule. At Sonho, a Shopify store starts from €3,000 excl. VAT for a new build or a redesign, and design revisions are included until you approve.

Shopify store pricing in 2026: the line-by-line breakdown and the quote

Between a themed store and a hand-coded one from €3,000 excl. VAT, quotes rarely explain the gap. This guide breaks it down line by line, with Shopify’s monthly costs and what to send to get a quote.

The short answer

At Sonho, a custom Shopify store costs from €3,000 excl. VAT, for a new build or a redesign. The price is fixed in the quote after a first call. On top of that come the Shopify subscription, €27 a month for the Basic plan billed yearly according to the official pricing page checked in October 2026, and whichever apps the store keeps.

Where the gap between two Shopify quotes for the same project comes from

Ask three agencies to quote the same Shopify store and you will get three numbers that have almost nothing in common. The gap comes from scope: “Shopify store” covers anything from a paid theme with light tweaks to a fully coded site with features that exist nowhere else.

The first gap is the theme. A themed store (logo, colors, a few settings) goes live fast and costs less to build. Custom code starts from a blank page: every template is written for your catalog and your buying journey, which takes more time.

The second gap is the features. A product configurator, a loyalty program or faceted search can be switched on in a few clicks with a paid app, or coded directly into the theme. The app is quick to install and is billed every month for as long as you keep it. The code costs more once, at build time, then bills nothing.

The line-by-line breakdown of a custom Shopify store

A quote for a custom Shopify store breaks down into line items, each one matching working time. On a project they come in this order.

Art direction: desktop and mobile mockups, approved before the first line of code.
Theme build: the templates (home, collection, product page, cart) coded for your brand.
Coded features: configurator, filters, loyalty program, connection to an existing management tool. This is the line that varies most from one project to the next.
Catalog and customer migration: products, customer records and order history imported from the old platform, checked line by line.
Search: page structure, redirects, structured data and load speed, handled from the start of the build.
Testing: on mobile, on the main browsers and across the full buying journey through to payment.
Training: hands-on time with the Shopify admin so your team edits copy, photos and products without going back to a developer.

What a custom e-commerce site costs at Sonho

At Sonho, a new Shopify store and a Shopify redesign both start from €3,000 excl. VAT. The final amount depends on catalog size, the number of languages and the features to code. It is a fixed price in the quote and does not move once signed.

The store is delivered in 4 to 6 weeks from the first call to launch. Support after launch is quoted separately, with no commitment.

Requesting a quote for a Shopify store: the information to send

Gather this information before the first call. With it, the fixed price can be set in a single conversation.

The catalog: number of products, number of variants per product (sizes, colors) and the platform it sits on today.
The address of your current site, if there is one, and two or three stores whose buying journey you like.
Markets: countries you sell in, languages and currencies.
Features out of the ordinary: B2B area, subscriptions, configurator, pre-orders, in-store sales.
Tools to connect: logistics, ERP, point-of-sale software, email tool.
Content that is ready: product photos, copy, logo and brand guidelines. Whatever still needs producing goes into the quote.
The target launch date, and what sets it (a collection, a trade show, a fundraise).

What the Sonho quote contains

The quote lists the pages delivered, the coded features, any migration, the search work and team training, with a fixed price and a 4 to 6 week schedule. Design revisions are included until you approve.

If the first conversation shows a project will not fit that schedule, we say so before quoting.

The monthly costs of a Shopify store

The build price is only part of the bill. According to Shopify’s pricing page checked in October 2026, the subscription costs €27 a month on the Basic plan and €79 on the Grow plan when billed yearly, or €36 and €105 when billed monthly.

Then come payment fees. With Shopify Payments, an online card payment costs 1.5% + €0.25 on the Basic plan and 1.3% + €0.25 on the Grow plan. If you use another payment provider, Shopify charges an extra 2% per transaction on the Basic plan, according to the same page.

Last come the apps, each priced by its own developer: reviews, automated emails, search. Ask for the list of apps planned in the quote and add up their subscriptions before you sign.

What custom code changed for Grillé

Every paid app replaces a feature that could be coded once and for all into the theme. At Grillé, we recoded directly into the theme the features that used to run on paid apps.

The team adds a notebook, builds a campaign page or reorders the home page itself, at the pace of its releases, without a developer.

What a quote leaves out

A quote prices the build, rarely what happens afterwards. Two questions to ask before signing: who changes a piece of copy, a photo or a price tomorrow, and how quickly a bug gets fixed once the store is live.

At Sonho, the client’s team is trained before the project ends: theme sections are coded to be edited without a developer. If a bug appears after launch, you get a reply within 24 business hours, and changes are handled as a fixed-price job or per ticket.

A store that relies on an app for every feature also relies on its developer: price rises, acquisitions, shutdowns. A feature coded into the theme stays put, whatever the developer decides.

Measuring the store budget against your revenue

A store’s price makes sense against the revenue it has to bring in. Divide the quote by your yearly online sales: you get the share of revenue spent on the tool that takes most of your orders.

The same logic works the other way. An under-equipped store on traffic you already have costs you differently: every conversion point lost applies to every visit you already pay for, through ads or search.

Themed store or custom build: the 3-year comparison

A themed store suits a small catalog, an idea you want to test before investing more, or a tight starting budget. In those cases, a few paid apps cost less than a custom build, at least in the first year.

The maths changes over time. The more the catalog grows, the more apps pile up and the higher the monthly bill climbs, without the store getting faster or easier to run. The rows below use the amounts Shopify published in October 2026; apps depend on your choices.

	Themed store and apps	Custom store
Build	Price of the theme and the tweaks	At Sonho, from €3,000 excl. VAT, new build or redesign
Shopify subscription over 3 years	€972 (Basic) to €2,844 (Grow), billed yearly	€972 (Basic) to €2,844 (Grow), billed yearly
Apps	One subscription per feature added, every month	Common features are coded into the theme; only the apps you choose remain
Payment fees (Shopify Payments, Basic plan)	1.5% + €0.25 per online card payment	1.5% + €0.25 per online card payment

Frequently asked questions

How much does a custom Shopify store cost in France?: At Sonho, a custom Shopify store costs from €3,000 excl. VAT, whether it is a full new build or the redesign of an existing store. That price covers art direction, the theme build, coded features, catalog and customer migration, search work, testing before launch and team training. The final amount depends on the number of products, the languages and the features to code. It is fixed after a first call and does not move once the quote is signed. The store is delivered in 4 to 6 weeks. On top of that comes the Shopify subscription, €27 a month on the Basic plan billed yearly according to Shopify’s October 2026 pricing, plus whichever apps you decide to keep.
Why are two Shopify quotes so different for the same brief?: The gap mostly comes from three lines. The theme first: a paid theme dressed in your colors costs less than a theme coded section by section for your brand. The features next: a configurator or a loyalty program can be set up quickly with a paid app, or coded once into the theme, which costs more at build time and nothing afterwards. The scope last: one quote may include catalog migration, search work and team training, while another stops at launching an empty template. Before comparing two quotes, ask for a line-by-line breakdown: art direction, theme build, features, migration, search, testing, training. A provider who refuses to break it down is asking you to buy without knowing what you get.
Is a themed Shopify store a good choice?: Yes, in some cases. A themed store suits a small catalog, a brand testing an idea before investing more, or a tight starting budget. Launch is quick and the financial risk stays limited. The maths changes over time: the more the catalog grows, the more paid apps pile up to cover needs a generic theme does not handle. Each app adds a subscription and a developer your store depends on. Over three years, add up the theme, its tweaks and the app subscriptions, then compare that total with the quote for a custom store. The useful question is what the store will cost in two years, once the catalog and the needs have grown.
How much do Shopify apps cost each month?: Each app has its own monthly price, set by its developer, and the bill grows with their number: reviews, automated emails, search, upsells, pop-ups. Each app adds a recurring line on the invoice and a third-party developer who can change its prices. Payment fees come on top: according to Shopify’s pricing checked in October 2026, an online card payment costs 1.5% + €0.25 on the Basic plan with Shopify Payments. Coding a feature directly into the theme costs more once, at build time, and removes the subscription that came with it. Before signing an agency quote, ask for the list of planned apps and add up their published prices: that is the bill people often discover after launch.
What information should I send to get a quote for a Shopify store?: Send the number of products and variants, your current platform and site address if you have one, the countries and languages you sell in, any particular features (B2B area, subscriptions, configurator, pre-orders) and the tools to connect, such as logistics or point-of-sale software. Add the content that is already ready, photos, copy and brand guidelines, and your target launch date. With that, Sonho sets a fixed price after a first 15-minute call. The quote lists the pages delivered, the coded features, migration, search work and training, with a 4 to 6 week schedule. At Sonho, a Shopify store starts from €3,000 excl. VAT for a new build or a redesign, and design revisions are included until you approve.