Grillé reinvents the crossword puzzle book as a shared activity. We designed the grille.fr store: a playful universe, a clean purchase journey, and pages the team keeps fresh with every new release.
A crossword puzzle book you finally want to give as a gift.
The project
Grillé dusts off the crossword puzzle: modern books designed to be played together, not alone in a corner. The brand sells online and was looking for a store as lively as its products.
Crossword puzzles carry a dated, schoolbook image. The store had to break that cliché on arrival, then turn curiosity into orders, and let the team publish each new book on their own.
We designed a colorful, playful universe true to the brand's voice, and built a short purchase journey, from the homepage to the cart. The team adds a book, sets up a campaign page or rearranges the homepage themselves, at the pace of their releases.
Results
- Online store at grille.fr, true to the brand
- A tighter purchase journey, from homepage to cart
- Pages and catalog managed by the team, no developer needed
Tools
- Shopify
- Dawn theme
- Liquid
- Klaviyo
- Judge.me
