Grillé turns the crossword puzzle book into an activity to share. We designed the grille.fr store, with a playful universe, a short purchase path and pages the team updates with every new release.
Grillé sells crossword puzzle books people want to give as gifts.
The project
Grillé makes modern crossword puzzle books, designed to be played together. The brand sells online and wanted a store as lively as its products.
Crossword puzzles carry a dated, schoolbook image. The store had to dispel that cliché on the homepage and turn curiosity into orders. The team also had to be able to publish each new book on their own.
We designed a colorful universe in the brand's voice, and a short purchase path from the homepage to the cart. The team adds a book, sets up a campaign page or rearranges the homepage themselves, at the pace of their releases.
Results
- Online store at grille.fr, true to the brand
- A tighter purchase path, from homepage to cart
- Pages and catalog managed by the team, no developer needed
Tools
- Shopify
- Dawn theme
- Liquid
- Klaviyo
- Judge.me
