Aubier Expertise, a chartered accountancy and statutory audit firm in Annecy since 2009. We designed a sober, warm Next.js website that makes a multidisciplinary firm legible for busy business owners.
Make people want to look at their numbers, not avoid them.
The project
Aubier Expertise is a chartered accountancy and statutory audit firm based in Annecy since 2009. It works with SMEs, independent professionals and tradespeople across Haute-Savoie on accounting, tax, payroll, legal matters and advisory.
Accountancy carries an austere image and websites that all look alike. For a multidisciplinary firm, the challenge is twofold: standing out visually in a very uniform field, and making a broad offer legible without drowning a business owner who isn't an accountant.
We set a sober, warm art direction built around the idea of the aubier, the living layer of wood that makes the tree grow. Each area is presented clearly, from the balance sheet to advisory, and the journey leads straight to booking a meeting. The firm updates its own content and news.
Results
- A sober, distinctive website online
- A multidisciplinary offer made legible for non-accountants
- A direct path to booking a meeting
Tools
- Next.js
- Tailwind CSS
- Vercel
