Art prints with a rock and vintage edge, printed to order. We launched the brand, its identity and editorial universe, then its Shopify store, whose catalog the team manages on its own.
The store has to make people want a print they have never seen in person.
The project
Charmant Studio publishes art prints with a rock and vintage edge, printed on demand and shipped across Europe. At the start, the brand had no logo, no website and no first sale.
Selling a print online means convincing buyers who can't touch the paper or judge the format in person. The photography, the framing and the tone of the copy carry the sale. The brand needed a universe distinctive enough to be remembered from the first visit, and a purchase path that reassures buyers all the way to checkout.
We laid out a magazine-style design, large images and generous white space, and hand-coded every section into the theme. The store runs in French and English and connects to print-on-demand: the Charmant team adds a print or swaps a visual in a few minutes.
Results
- Brand and store launched, live at charmantstudio.com
- A recognizable editorial universe, coded into the theme
- A bilingual catalog managed independently, connected to print-on-demand
Tools
- Shopify
- Dawn theme
- Liquid
- Gelato API
- Weglot
