Art prints with a rock and vintage edge, printed to order. We launched the brand and then its Shopify store: identity, editorial universe, and a catalog the team manages on its own.
Make people want to buy a print they have never seen in person.
The project
Charmant Studio publishes art prints with a rock and vintage edge, printed on demand and shipped across Europe. The brand was starting from a blank page: no logo, no website, not even a first sale.
Selling a print online means convincing buyers who can't touch the paper or judge the format in real life. Everything comes down to staging: the photography, the framing, the tone. The brand needed a universe distinctive enough to be remembered from the very first visit, and a journey that reassures all the way to checkout.
We laid out a magazine-style design, large images and generous white space, and hand-coded every section into the theme. The store runs in French and English and plugs into print-on-demand: adding a print or swapping a visual takes Charmant just a few minutes.
Results
- Brand and store launched, live at charmantstudio.com
- A recognizable editorial universe, coded into the theme
- A bilingual catalog managed independently, connected to print-on-demand
Tools
- Shopify
- Dawn theme
- Liquid
- Gelato API
- Weglot
