Maison Cavale, a high-end equestrian fashion brand. We build its identity and art direction upstream, before the first collection and before a website even exists.
Holding the power of the horse and the elegance of a fashion house in a single mark.
The project
Maison Cavale is preparing its first collection, somewhere between equestrian performance and fashion. We step in upstream, on the identity and brand universe, at a stage where the vision already exists but its image doesn't yet.
The whole challenge of a premium equestrian brand: holding together two registers that pull apart, the technicality and power of the sport on one side, the elegance of a fashion house on the other. The identity has to convey both at a glance, before the very first piece.
We designed the full brand system: an italic logotype that carries movement, an nc monogram with seventies curves, calligraphed initials for the couture touches, and a palette of aubergine black, signature burgundy, competition navy and saddle brown. We also direct the art of the first collection visuals. The collaboration is ongoing and the identity is taking shape step by step with the house.
