Maison Cavale, a high-end equestrian fashion brand. We build its identity and art direction upstream, before the first collection and before a website even exists.
Holding the power of the horse and the elegance of a fashion house in a single mark.
The project
Maison Cavale is preparing its first collection, somewhere between equestrian performance and fashion. We step in upstream, on the identity and brand universe, at a stage where the vision already exists but its image doesn't yet.
The whole challenge of a premium equestrian brand: holding together two registers that pull apart, the technicality and power of the sport on one side, the elegance of a fashion house on the other. The identity has to convey both at a glance, before the very first piece.
We designed the full brand system: an italic logotype that carries movement, an mc monogram with seventies curves, calligraphed initials for the couture touches, and a palette of aubergine black, signature burgundy, competition navy and saddle brown.
