Maison Cavale, a high-end equestrian fashion brand. We build its identity and art direction upstream, before the first collection and before a website even exists.
A single mark has to carry the power of the horse and the elegance of a fashion house.
The project
Maison Cavale is preparing its first collection, somewhere between equestrian performance and fashion. We step in upstream, on the identity and brand universe, while the brand has no image yet.
A high-end equestrian brand has to hold two registers together: the technicality and power of the sport, and the elegance of a fashion house. The identity has to convey both at a glance, before the very first piece.
We designed the full brand system: an italic logotype that carries movement, an mc monogram with seventies curves, calligraphed initials for the couture touches, and a palette of aubergine black, signature burgundy, competition navy and saddle brown.
