
Yade Paris, Parisian lingerie and shapewear. We work month to month with the team and keep the store evolving while it sells.
The store keeps selling while we improve it.
The project
Yade Paris designs lingerie and shapewear, sold through a Shopify store its team runs day to day. The brand wanted a partner to keep its site evolving over the long run.
The store had already passed through several agencies. With every intervention, the risk was the same: overwriting the in-house team's work, or bringing sales to a halt. We had to move carefully, in small touches, on a site that runs around the clock.
We started with a full audit, code and SEO, shared unfiltered. Since then, we ship improvements in small batches, preserving the team's settings each time: new features, an English version, fixes. We hold a check-in every week, and the team reaches us directly the rest of the time.
Results
- A store that keeps selling while it evolves
- A code and SEO audit, then a check-in every week
Tools
- Shopify
- Dawn theme
- Alpine.js
- Tailwind CSS
- Klaviyo






