Yade Paris designs lingerie and shapewear, sold through a Shopify store its team runs day to day. The brand wasn't looking for a redesign, but for a partner to keep its site evolving over the long run.

The store had already passed through several agencies. With every intervention, the risk was the same: overwriting the in-house team's work, or bringing sales to a halt. We had to move carefully, in small touches, on a site that runs around the clock.

We started with a full audit, code and SEO, shared unfiltered. Since then, we ship improvements in small batches, preserving the team's settings each time: new features, an English version, fixes. A check-in every week, a direct line the rest of the time.