Bleu Mon Jules dresses men with a Riviera spirit. We redesigned their Shopify store into a sun-drenched universe that feels like them, carrying over the catalog and content without losing a thing.
Take over the brand, keep the catalog, change everything else.
The project
Bleu Mon Jules is sun-soaked menswear, somewhere between Saint-Tropez and Klein blue. The brand sells online and in-store, with a catalog and a customer base already well established.
The store ran on a standard skin that flattened the whole Riviera spirit. Redesigning without breaking what worked meant carrying over the catalog and content as they were, then placing them in a setting that finally has a personality of its own.
We set a sun-drenched art direction, Klein blue and Riviera light, and recoded the key pages to stage the collections like a lookbook. The migration carried everything over: products, history, content. The team now edits its pages on its own.
Results
- Store redesigned, catalog and content carried over without loss
- A sun-drenched editorial universe, true to the Riviera spirit
- Collection pages edited independently by the team
Tools
- Shopify
- Dawn theme
- Liquid
- PhotoSwipe
