Bobine has published a paper magazine and guides since 2021, telling the story of French regions, crafts and the people who keep them alive. Every issue is a limited run and is never reprinted. The online store already existed, hand-assembled, but it felt like a second site sitting next to the magazine, the podcast and the newsletter.

Readers changed worlds the moment they clicked Shop: the lettering and the tone changed, and buying turned into paperwork. The catalogue holds only a handful of items, one guide and three issues, which leaves little material to build desire without repeating the same argument three times.

We took the magazine's cues, the bubble lettering, the near-black ink, the green buttons, and hand-coded every section of the theme. The purchase path is short: a product page that shows the inside of the guide, reader reviews right below, a side cart that slides in with the free postcard. The team changes photos, copy and stockists from Shopify.