Krapted renovates luxury boutiques and fine-dining restaurants. The firm has no projects to show yet, so art direction carries its credibility. The site is bilingual and built from scratch.
Krapted had to look credible before it had any projects to show.
The project
Krapted is a French high-end interior renovation firm: luxury boutiques, fine-dining restaurants, high-end hotels, in Paris and elsewhere. The firm is just starting out and targets a demanding clientele.
Luxury brands, architects, investors: these people spot a sloppy website at a glance. A firm that is just starting out doesn't yet have photogenic projects to prove its level of craft.
Without a portfolio, we made art direction carry the credibility: a tightly controlled black and white, gold in small touches, the rhythm of a magazine. The site is bilingual, and Krapted enriches its pages as the firm grows.
Results
- Bilingual site live, at the level of its target clientele
- Credibility carried by art direction, without a portfolio
- Content enriched independently as projects come in
Tools
- Next.js
- Tailwind CSS
- GSAP
- Lenis
- Vercel
