Pimo Care formulates supplements focused on cellular energy, for the general public and prescribing professionals alike. We built a store that speaks to both, across France and Switzerland.
One single store for two markets and two audiences.
The project
Pimo Care formulates dietary supplements built around cellular energy. Its range speaks to two worlds at once: the general public discovering the brand, and the health professionals who recommend it.
Selling in France and Switzerland, to a lay audience as well as informed practitioners, from a single website: the risk was drowning both audiences in the same message. And the range, fairly technical, had to stay easy to grasp at a glance.
We translated a somewhat dry science into a clear, custom-coded journey, with a dedicated practitioner area and clean handling of both markets. The team runs its pages, catalog and professional documents without depending on us.
Results
- Online store, France and Switzerland from a single website
- A practitioner area separate from the consumer journey
- A technical range made readable, managed independently
Tools
- Shopify
- Refresh theme
- Liquid
- Judge.me
