Pimo Care formulates supplements focused on cellular energy, for the general public and prescribing professionals alike. We built its store for France and Switzerland, with a separate path for each audience.
The store sells in France and Switzerland, to the public and to prescribers.
The project
Pimo Care formulates dietary supplements built around cellular energy. Its range is aimed at the general public discovering the brand and at the health professionals who recommend it.
The site sells in France and Switzerland, to a lay audience as well as informed practitioners. The risk was serving both the same message. The range, fairly technical, also had to stay easy to grasp at a glance.
We explained the science behind the range in plain words, in a purchase path coded for the brand, with a dedicated practitioner area and separate handling of the two markets. The team runs its pages, catalog and professional documents without depending on us.
Results
- Online store, France and Switzerland from a single website
- A practitioner area separate from the consumer path
- A technical range made readable, managed independently
Tools
- Shopify
- Refresh theme
- Liquid
- Judge.me
